Passionately Pink for the Cure®

Pick Your Pink. Play Your Part. End Breast Cancer Forever!

CEOs. Soccer moms. Teachers. Your next door neighbor. The local manager at your favorite coffee shop. What do all of these people have in common? They can all move us closer to a world without breast cancer. Many of them have already joined us in going Passionately Pink for the Cure®! Will YOU join us?

Kicking off in May and running through October, this fun and easy-to-execute fundraising program inspires breast cancer advocacy and honors those affected by breast cancer.

The premise is simple: show your true colors!

Watch Cynthia Nixon explain the program in a video.

How to go Passionately Pink:

1. Get a group of friends or coworkers together to go Passionately Pink.

2. Choose a team captain to register your group at www.passionatelypink.org.

3. Select the date(s) for your Passionately Pink day(s).

4. Plan your event. Perhaps you’ll dress in crazy pink outfits. Perhaps you’ll honor a breast cancer survivor with a nice luncheon. It’s up to you.

5. Invite your group members, letting them know to wear pink!

6. Collect $5 or more from each participant on your Passionately Pink day.

7. Send the donations to Komen for the Cure.

When your team captain registers your group, he or she will receive a free activation kit. This kit will include everything you need to get started – event day ideas, promotional posters, special pins for participants and an envelope to return the donations to Susan G. Komen for the Cure®. You can find additional materials and ideas for your day at www.passionatelypink.org.